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What are the problems facing the export of Chinese traditional arts and crafts
The decoration is novel and the appreciation value is high. It is very popular in the world market. The average price is between $3.50 and $4 per piece. The average price of Chinese household ceramics is $0.2 - $0.3, less than a tenth of Germany's. Because the good or bad of handicraft design concerns the market prospect of handicraft, accordingly, the enterprise should pay attention to the training of stylist on capital and system construction, improve the comprehensive quality and design level of designer hard. Enterprises should first of all according to the sales revenue or a certain proportion of the realization of profits to establish a training fund for arts and crafts designers, to give material support; Secondly, it provides support in organizational construction and system construction. Enterprises can try to establish design departments independent of other functional departments, change the traditional organizational structure that "design departments are subordinate to production departments", and give full play to the contribution of design departments in value creation. Arts and crafts designers themselves should also strive to improve their comprehensive quality: one is to fully grasp the product process, from "understand the process", "master the process" gradually improve to "transformation, innovation process", with perceptual and rational attitude to treat arts and crafts design. Second, designers should fully consider the cultural attributes of the designed objects, correctly grasp the plastic arts of handicrafts, constantly improve the understanding of culture, constantly update the aesthetic concept, find the harmony and unity between the work itself and culture, integrate the work itself into modern life, so as to guide consumers to consume. 4. Actively develop key markets and select customers carefully. The development of key markets has obvious demonstration effect on other non-key export markets. Therefore, China should focus on actively expanding the four major international trade markets of Hong Kong, Japan, European Community and the United States while constantly innovating products and making new customers. Of course, to expand the export share in these four markets is not easy, the most critical is that each handicraft manufacturers should take the "go out, please come in" method, regularly organize market research, planned, purposeful organization of overseas inspection and marketing team, when necessary should take the initiative to invite customers to visit. In short, we should actively collect market instant information through a variety of channels to improve enterprises' ability to grasp market demand. In addition, the development of the market is inseparable from efficient export sales staff. Because domestic handicraft export enterprise mostly implements the system that the salary of export sale member is linked with business volume, make some export sale member is in a hurry to complete task or export target, loosen pay a condition, and ignore the credit condition of foreign businessman and contract sign whether can fulfil. Some foreign speculators take advantage of this mentality of our foreign trade personnel to sign more contracts, but the performance of the contract depends on the market conditions, the favorable performance, otherwise the default, the result of bad debts, bad debts occur from time to time. Even if the claim or the lawsuit is difficult to achieve, we have suffered a huge loss. In addition, the domestic export channel chaos, so that illegal foreign business more opportunities. Therefore, strengthening the construction of export sales staff and the collection of customer credit data is an important prerequisite for careful selection of customers. 5. Build brand awareness and avoid low price competition. After joining W 'i 'o, there are three factors that will lead to intensified competition in China's handicraft export market. First, China's import and export license system will be liberalized. Foreign trade enterprises will transition from the original examination and approval system to the registration system. Second, with the process of "joining the wto", China will also open up its service sector, allowing foreign companies to come to China to open up their trading companies to engage in import and export business, which will also make the market more competitive. Third, driven by the benefits brought by China's export tax rebate policy, some handicraft manufacturers purchase at high prices internally and compete for sale at low prices externally. At the same time, they have no fixed sales channels and have no long-term plans. They are eager for quick success and quick profits. On the one hand, the fierce market competition promotes the maturity and perfection of the market, on the other hand, it also leads to the emergence of low-price bidding, which makes the probability of enterprises facing dumping charges suddenly increase. Therefore, enterprises should strive to improve market competitiveness through product differentiation and brand differentiation and avoid simple price competition. As handicrafts are different from ordinary consumer goods, the cultural connotation of the brand is more conducive to product differentiation. At present, many mechanical and electrical products in our country have the advantage of the brand, but when it comes to arts and crafts almost no one can tell what China has a famous brand. Brand is an intangible asset and a tool to guide customers to buy products. Chinese arts and crafts should make efforts in this respect and establish their own brands, which will be more conducive to promoting products to the world.