NEWS
What are the problems facing the export of Chinese traditional arts and crafts
The production mode is backward and the production cost is too high.
Because of the particularity of handicraft products industry, many handicraft production is still not completely out of manual production mode, arts and crafts products export enterprise mostly take the "company + processing network + peasant household" mode of production and operation, many enterprises to geography as a division of forming crafts professional town, this mode leads to direct labor is higher, its variable costs are relatively high, operating leverage coefficient is small, the enterprise cannot gain higher profits from sales growth of less growth
Lack of innovation makes it difficult to attract new customers.
Low cost on the product design in enterprises within the cluster type can't be too much input, for this type of enterprise, product design and development input means high risk too much, so on the product style and design, the independent design, less or more than imitate peer design, product design is old, it is difficult to attract new customers, follow-up development underpowered
Trade channel is single, enterprise development is restricted.
With the market economy and the rapid development of information technology, trade pattern is undergoing dramatic changes, electronic commerce has been overwhelming, however, China's many manual craft enterprises still stays in the stage of a more traditional way to trade, to participate in the form of international trade and the opportunity to the situation of lagging behind, which limits the development of enterprises
Arts and crafts as a commodity, its market positioning is in the more affluent people. With a per capita income of more than $30,000 per year and the highest spending power in the world, the United States has always been a major market for Chinese arts and crafts. With the rapid development of China's arts and crafts industry today, how to further explore the American market is the concern of many Chinese enterprises, especially small and medium-sized private enterprises
Arts and crafts have long been China's traditional exports, which used to be dominated by the state-run China national arts and crafts import and export corporation, which exports about $1 billion a year. The consumption objects of arts and crafts are mainly the middle class and well-off families. The United States is the largest market in the world with the strongest purchasing power, so the United States has always been the main market for Chinese arts and crafts. There are 50 states in the United States, each of which has a larger market than some other countries. Therefore, entering the United States is like entering 50 countries, which deserves our great attention and vigorous development. In recent years, due to many enterprises import and export, and the rapid development of the private economy, China's small and medium-sized private enterprises have become an important force in the export of Chinese arts and crafts.
The situation of Chinese arts and crafts in America
The export of Chinese arts and crafts to the United States used to be mainly from Hong Kong, Taiwan and the United States. Chinese factories and enterprises rarely go abroad to promote, and also rarely set up sales outlets and branches abroad. Many enterprises export products for 20 to 30 years, but foreign markets and end users are still unclear. The export of Chinese arts and crafts to the United States has also been in the stage of producing and selling for a long time. The products have remained unchanged for many years, and they lack the ability to develop new products according to the needs of the international market and the habits of American consumers.
In the United States, Chinese arts and crafts are mainly distributed by Chinese dealers and are not as large and influential as Mexican and Indian arts and crafts. Due to the decline of the old generation of Chinese and the westernization of the concept of the new generation of Chinese, the dealers and market of Chinese traditional arts and crafts tend to shrink. But because of the low cost of labor in China, there is a lot of room for the American market for some exquisitely made and fashionable crafts. For example, the oil painting decoration mentioned above is especially promising for the crystal crafts made of new materials and high-tech applications. Chinese crystal crafts occupy more than 80% of the low-price market in the United States. If you choose more western, religious and personalized themes and make them higher, the market will be bigger and the profit will be higher.
American consumers mainly buy arts and crafts during travel holidays, festivals and personal anniversaries. They don't hesitate to buy products priced between $20 and $50. The requirement commodity itself and packing are more exquisite, had better have simple character introduction, increase already from already knowledge, can make to relatives and friends and classmate again declare, explain the peculiar that buys handicraft is interesting